I've done a lot of EVP and Employer Branding projects (I reckon over 100 now from big global ones to small niche ones), diversity & inclusion projects, internal comms projects, engagement projects, specific recruitment attraction campaigns, purpose projects, values projects - but essentially if you're trying to communicate with or understand the people who work for you, or those you'd like to work for you, I can probably help.

I've worked on big clients (internationally) in banking, finance, law, IT, telecomms, retail, fashion, engineering, medical/pharmaceuticals, governmental, non-profit, and a whole bunch of other sectors. Often I've worked on the strategy that others will be delivering, but I'm also a hands-on practitioner who can get stuck in on the delivery end when that would be helpful.

I am the #EmployerBranding Nerd 🧪, an authority on employer branding, focusing on companies who think they have no choice but to post and pray for talent. Over the past decade, I have built the brands for more than a dozen of companies and supported the development and activation of dozens more.

I am the principal of Employer Brand Labs in Chicago, an author, keynote speaker, practitioner, and podcaster with a wealth of experience across multiple industries for almost a decade. I've authored what’s been called the bible of employer branding, managed the number one employer brand newsletter in the world, and helped companies globally establish and develop their ability to hire talent.